Photo by Didier Weemaels on Unsplash
Step aside, there's a new gang in town! Apparently, there is a vegan mafia investing in vegan start up companies. The vegan mafia consists of people from different backgrounds and investment histories, from coconut water to self-driving cars. They all have one thing in common: wanting to change how we eat.
While many of these investors seem to be vegan, they are investing in companies that appeal to meat eaters as well. They have supported Veggie Grill, a chain restaurant, and Beyond Meat, a producer of plant-based meats that taste just like the real thing. An investor names Jody Rasch told CNBC: "A lot of people who are involved in our space are not vegan, but they view the current system as unsustainable." Investing in these companies is lucrative due to the growing demand for vegan food. People are starting to realize that if we continue eating the way we are now, we might not have enough to eat later. In Less Meat, and Taking Baby Steps Won’t Work, Richard Oppenlander explains that 1.5 acres of land can produce 375 pounds of beef or 37,000 pounds of plant food.
It's comforting knowing that people are making it their mission to financially support vegan companies. We shape the future through our present decisions and with the vegan mafia around, things are looking bright! What kind of company do you think they should invest in next?